Smoking Isn't Cool Anymore

Is Anything Sacred Anymore?

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

The ISNT rule and differentiation of normal from glaucomatous eyes.

OBJECTIVE To determine whether the ISNT rule (that normal eyes show a characteristic configuration for disc rim thickness of inferior > or = superior > or = nasal > or = temporal), widely used for clinical evaluation of the optic nerve head, can differentiate normal from glaucomatous eyes. METHODS All subjects underwent complete eye examination, including achromatic automated perimetry, simul...

Factors Affecting ISNT Rule Satisfaction in Normal and Glaucomatous Eyes

PURPOSE To determine the factors that influence the satisfaction of the 'ISNT rule' (neural rim width: inferior ≥ superior ≥ nasal ≥ temporal) in normal and glaucomatous eyes. METHODS The medical records of patients that visited Boramae Medical Center, Seoul, Korea, were reviewed. Each group of normal and glaucomatous eyes was divided into subgroups based on whether or not they satisfied the ...

"We're Not in Kansas Anymore"

Wi en Dorothy awoke in the Land of Oz, she iscovered a Technicolor land full of wonrous things and people. She thought she was "over the rainbow" and "someplace where there isn't any trouble." But she soon learned that the Land of Oz could be a dangerous place and that to navigate it successfully would require a commitment to purpose plus considerable ingenuity. After reflecting on graduate edu...